WILLIAM GRIFFITH
William “Billy” Griffith is a highly respected global tourism executive with more than four decades of leadership across the hospitality, destination marketing, and tourism development sectors. An Honours graduate in Hotel Management from the University of the West Indies, his career began in 1979 at the iconic Sandy Lane Hotel in Barbados, laying the foundation for a distinguished career spanning both private and public sector leadership across the Caribbean and international markets.
Griffith rose to prominence in Bermuda as General Manager and later Executive Director of the Harmony Club and Belmont Hotel, where his exceptional leadership earned him the prestigious Hotelier of the Year award. He subsequently served as Bermuda’s Director of Tourism from 2008 to 2014, leading strategic repositioning initiatives that strengthened the island’s global brand, improved airlift partnerships, and enhanced visitor engagement.
From 2014 to 2019, Griffith served as Chief Executive Officer of Barbados Tourism Marketing Inc., where he guided the destination to record-breaking visitor arrivals, expanded global market reach, and unprecedented tourism performance. His leadership during this period is widely credited with elevating Barbados’ competitiveness and international visibility.
In recognition of his significant contributions to the industry, Griffith has received numerous accolades, including a Lifetime Achievement Award from the Barbados Association in Bermuda and Caribbean Journal’s Director of Tourism of the Year. He currently serves on the Executive Committee of the Caribbean Tourism Organization and was elected Chair of its Allied Non-Governmental Members in 2024. In 2026, he was appointed Chairman of the Bermuda Tourism Authority, where he is guiding the organization through a period of transformative growth, strategic modernization, and renewed stakeholder alignment to ensure sustainable success in a rapidly evolving global tourism landscape.
Griffith is the Founder and Managing Director of WCG Consulting Ltd., a successful advisory firm specializing in tourism strategy, destination development, and executive leadership. Renowned for his visionary leadership and collaborative approach, Griffith continues to shape the future of tourism while mentoring the next generation of industry leaders worldwide.
to announce the launch of Tabit Insurance. l-r Hon. William Duguid, Minister of Planning and
Development; Tara Frater, FT Legal; Stephen Stonberg, Co-Founder Tabit Insurance; Hon. Ryan
Straughn, Minister of Finance.
Court.
Directors 2024 to 2026. L-r Danny Cohanpour; Claudine Pohl; Beverly Nicholson; Casey Davey
Sandy Lane Hotel
Islands, Barbados, January 2024
Managing Director Ansa Merchant Bank Barbados; Shimon Mcintosh Managing Dir. And Area VP, Royal Bank
Canada – Fintech Islands Conference, Barbados January 2024
Islands, Barbados January 2024
Group; Danielle Whitmore is Destination Marketing Director of Internova; Hon. Kenneth Bryan,
Minister for Tourism and Transport, Cayman Islands Government and Chair of CTO Council of Ministers;
– Caribbean Week New York 2023
Williams and Hon Rufus Ewing – CTO State of the Industry Conference, Turks and Caicos Islands 2023.
Government and Chair of CTO Council of Ministers – SOTIC 2023, Turks and Caicos Islands
Abrahams, Minister of Home Affairs, Information and Public Affairs – Barbados Food and Rum Festival,
October 2023
Fenty
Greenberg
Treacy at PGA Bermuda Open, Oct 2022
Transport; Josea Browne, Managing Director, BookBarbados.com; and Jens Thraenhart, CEO, BTMI. 2021
and CEO of Barbados Hotel & Tourism at opening of Virgin Holidays Departure Beach Barbados –
2019
2018
cricketer, Sir Garfield Sobers on his 80th birthday – 2017
Our Team
Why do we exist?
Our team exists to help owners and operators of all areas of the tourism and hospitality industry to realize true
success/profitability to their tourism-related businesses while being memorable and sustainable.
How do we do it?
Our professional and creative team of culturally diverse tourism experts across the globe bring their years of
industry knowledge together to deliver the best in strategic planning, management, marketing and sales.
What do we do?
Our team works with our clients individually to customize their needs. We provide the right and timely solutions for
your tourism marketing and development business requirements with a focus on generating new sources of revenue
without large capital expenses. We believe in building long term client relationships to keep our clients informed
of industry changes and potential improvements.